• Mobile advertising generates 2.5 times more attention then a static billboard

- Perception Research

• 98% of in-car audiences indicated they notice truck-side ads

- American Trucking Association

• 97% is the recall rate on mobile advertising.

- Outdoor Advertising Magazine TACA's market research August 2002

• Men 18 - 34 elusive to TV advertising, have huge exposure to outdoor media

- with TV viewing levels dropping among young men, outdoor advertising can supplement the media plan. The average consumer spends 15 hours per week in the car while men 18 - 34 spend an astonishing 20 hours per week in the car: a 33% increase. Arbitron National In-Car Study, 2003

• A significant amount of shopping occurs on the way home from work.

- Consumers report these purchases are contemplated during the day on the way home. As such, outdoor advertising are vital to impact shopping and purchasing on the way home from work